hiring process
It’s the hiring habit job seekers hate the most — and it’s hurting your reputation more than you realise.
Ghosting is when employers cut off all communication with candidates without explanation. According to our survey of over 1,000 working-age Australians, the message is loud and clear: stop ghosting us.
Nearly 9 in 10 job seekers say they’ve applied for a job and never heard back. No confirmation. No feedback. Not even a “thanks but no thanks.” Just silence.
In a market where candidates hold the power, this silence speaks volumes. Poor communication is one of the fastest ways to damage your reputation — yet it’s still happening across industries.
Why Ghosting Happens (Even When You Don’t Mean To)
If you’ve ever ghosted a candidate, you’re not alone. It’s rarely malicious — often it’s a result of broken processes or time pressure. Common causes include:
-
High volume of applications: When hundreds apply, responding to each one feels impossible.
-
Lack of systems: Without the right tools, communication slips through the cracks.
-
Time pressure: Short-staffed or hiring urgently? Candidate experience often drops down the priority list.
-
Awkwardness: Rejecting candidates who came close can feel uncomfortable.
But here’s the reality: candidates aren’t expecting a personalised phone call. They just want clarity, respect, and acknowledgment.
“Be upfront and clear. Let us know what to expect, and don’t leave us hanging. A little communication goes a long way.” — Male, 32, Townsville
“Please respond to all applicants, regardless of how many there are. It is just rude not to bother after someone puts in the effort to apply.” — Female, 27, Cairns
The True Cost of Ghosting
Ghosting doesn’t end the conversation — it sparks a new one, and it’s not one you control.
1. Your employer brand
Candidates share their experiences — online and offline. Reviews matter:
-
9 out of 10 candidates check company reviews before applying.
-
56% say positive reviews increase their trust and likelihood of applying.
Ghosting can quickly lead to negative reviews and a damaged reputation.
2. Future talent
That perfect candidate you ghost today may never apply again — or recommend you to others.
3. Wasted time and money
A weakened employer brand lowers the quality of applicants, meaning more time and resources spent attracting talent.
4. Slower hiring
Great candidates won’t wait. If your process feels clunky or disrespectful, they’ll move on, leaving you to start from scratch.
How to Stop Ghosting (Without Adding Hours to Your Week)
You don’t need a huge team or complex tools — just a plan:
-
Send an automated confirmation: Let candidates know their application has been received. A simple email sets the tone.
-
Keep the loop closed: Notify candidates who aren’t moving forward. A short, respectful message protects your brand.
-
Communicate throughout: Even brief updates like “we’re still reviewing” help candidates feel engaged. Automation can help.
-
Don’t avoid rejection — own it: Respectful rejection builds trust and keeps the door open for future roles.
-
Treat candidates like customers: Today’s candidates compare every employer. Respect and clarity make a lasting impression.
The Bottom Line
Ghosting is a self-inflicted wound. It drives away top talent, damages your brand, and creates unnecessary work.
The solution? A few automated messages, a thoughtful process, and a mindset that treats candidates as people — not numbers.
Stop ghosting. Start communicating.
Ready to Hire Smarter?
At Signature Staff, we help businesses like yours attract, engage, and retain the right talent — without the stress. From optimising your hiring process to finding candidates who truly fit your team, we’ve got you covered.
0 Comments