“Your application is your first impression—make it impossible to ignore.”

In today’s competitive job market, submitting a standard application is not enough. Employers receive hundreds of applications for a single job posting, and if yours does not grab attention immediately, it may never be seen. 

So, how do you stand out from the crowd and ensure your job application gets noticed? 

In this blog post, we will break down key strategies to help employers take notice—from tailoring your resume to leveraging networking and creating a memorable application. 

Customise Your Resume for Every Job

Many job seekers make the mistake of sending the same resume to every employer. A one-size-fits-all resume will not cut it—customisation is key. 

How to Tailor Your Resume for Each Job Posting: 

• Use keywords from the job description to ensure your resume passes through Applicant Tracking Systems (ATS). 

• Highlight the most relevant skills based on the job requirements. 

• Rearrange your resume to emphasise the most important experience for the role. 

Example of a Customisation Strategy: 

❌Generic Resume: “Managed marketing campaigns for various clients.”
✅Tailored Resume: “Developed and executed a targeted marketing campaign for [Industry], increasing brand engagement by 45%.” 

Employers spend less than 10 seconds scanning a resume. Make it clear, concise, and relevant to the job. 

Write a Standout Cover Letter

Many job seekers skip the cover letter, but this is an opportunity to showcase personality and enthusiasm. 

How to Make Your Cover Letter Stand Out: 

• Start with a strong opening that grabs attention instead of using generic phrases. 

• Use a specific example to demonstrate your skills in action. 

• Personalise it by addressing the hiring manager by name whenever possible. 

Example of a Strong Cover Letter Opening: 

❌Weak: “I am interested in the Marketing Coordinator position at your company.”
✅Strong: “As a passionate digital marketer, I thrive on creating strategies that drive real results. At my last job, I increased customer engagement by 50% through social media campaigns. I am excited to bring this expertise to [Company Name].” 

A great cover letter is not just a resume summary—it is a sales pitch about why you are the best candidate. 

Enhance Your LinkedIn Profile

Recruiters actively search LinkedIn for potential candidates, often before posting jobs. If your profile is not optimised, you may be missing out on opportunities. 

How to Make Your LinkedIn Profile Work for You: 

• Use a professional photo to increase profile views. 

• Craft a strong headline that includes relevant skills. 

• Write a compelling summary that highlights experience and achievements. 

• Engage with industry content and connect with professionals in your field. 

Example of a Strong LinkedIn Headline: 

❌Weak: “Sales Representative at XYZ Corp.”
✅Strong: “Helping Businesses Increase Revenue | B2B Sales | Customer Acquisition Expert” 

Eighty percent of jobs are filled through networking. A strong LinkedIn presence can put opportunities directly in your inbox. 

Network Strategically

Many jobs are never advertised—they are filled through professional networks. If you are not networking, you are missing out on hidden opportunities. 

How to Network Effectively: 

• Join LinkedIn, Facebook, or industry-specific job groups. 

• Attend networking events, both in-person and virtual. 

• Reach out to recruiters and hiring managers. 

• Request informational interviews to learn more about different roles and industries. 

Example of a Networking Message on LinkedIn: 

“Hi [Name], I admire your work at [Company] and would love to hear about your experience in [Industry]. Would you be open to a quick chat? I am looking to learn more about [Field] and appreciate any insights you can share.” 

Most hiring decisions happen before a job is even posted—building relationships early gives you an advantage. 

Follow Up Professionally

Following up after an application or interview demonstrates enthusiasm and professionalism. 

When & How to Follow Up: 

• After submitting an application, wait seven to ten days before following up. 

• After an interview, send a thank-you email within 24 hours. 

• If you have not heard back, check in politely after two weeks to express continued interest. 

Example of a Follow-Up Email: 

Subject: Following Up on [Job Title] Application 

Hi [Hiring Manager’s Name], 

I hope you are doing well. I wanted to follow up on my application for the [Job Title] position at [Company Name]. I am very excited about this opportunity and would love to know if there are any updates on the hiring process. 

Please let me know if there is anything else I can provide. Looking forward to hearing from you. 

Best,
[Your Name] 

A well-timed follow-up can put your name back in the recruiter’s mind—just be sure not to send multiple emails if you do not receive a response right away. 

Make Your Application Impossible to Ignore

Standing out in the job market is not about luck—it is about strategy. By developing your resume, personalising your cover letter, leveraging LinkedIn, networking, and following up professionally, you increase your chances of landing interviews and job offers. 

Quick Checklist to Stand Out in Your Job Search: 

• Tailor your resume for every job posting. 

• Write a compelling cover letter that tells a story. 

• Advance your LinkedIn profile and engage with recruiters. 

• Network strategically and tap into the hidden job market. 

• Follow up professionally after applications and interviews. 

Your job search reflects your personal brand. Present yourself as the best candidate, and employers will take notice. 

If you are struggling to stand out, consider working with a career coach or recruiter to refine your approach. Your next opportunity could be closer than you think.