Let’s be honest — most job ads are boring. They sound the same, look the same, and say nothing that makes a top-tier candidate think, *”Yes, this is the role for me!”*

At Signature Staff, we work with employers across Cairns and Townsville who are struggling to attract the right applicants. Often, the issue isn’t the job — it’s how it’s being advertised.

If your ad reads like every other listing online, you’re blending into the background instead of standing out. Here’s how to change that.

Ditch the Corporate Clichés

“We’re looking for a dynamic team player with a can-do attitude” has been done. Thousands of times.

Instead, speak directly and humanly. Say what the role actually involves, what success looks like, and why someone would *enjoy* working with you.

**Before:** “Must be able to multitask in a fast-paced environment.”

**After:** “You’ll be juggling bookings, phone calls and the occasional last-minute request — and still finish your shift with a smile.”

Sell the Opportunity, Not Just the Duties

A great job ad inspires, not just informs.

Go beyond listing tasks. Talk about:

– What makes the role meaningful or exciting
– Opportunities for growth
– The kind of person who thrives in the role

People want to know *why* this job matters and where it could lead.

Show, Don’t Tell

Instead of saying “great culture,” describe what that looks like:

– Team lunches on Fridays?
– Supportive onboarding program?
– A manager who actually listens?

Use real examples that paint a picture. It builds trust and makes your ad more believable.

Keep It Clear and Easy to Read

Formatting matters:

– Use bullet points
– Keep sentences short
– Avoid long, clunky paragraphs

Most job seekers skim. Make it easy for them to spot the essentials.

End With a Call to Action

Tell candidates what to do next — and make it sound appealing:
“Apply now and let’s have a chat. We’re ready when you are.”

Let Signature Staff Help You Stand Out

Your next great employee might be scrolling right past you — not because the job isn’t right, but because the ad didn’t catch their eye.

At Signature Staff, we know how to craft job ads that connect with real people. If you’re ready to attract better applicants (and more of them), let’s talk.

Visit signaturestaff.com.au or contact our team in Cairns and Townsville today.

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