Vlasta Eriksson, CEO of Signature Staff and a dedicated BNI member for over 17 years, has been recognised as one of the top contributors in the newly launched book “20 Secrets to Maximise Your BNI Membership”. The book was officially unveiled at the 2025 BNI National Conference, held on 24 May in Brisbane, and highlights the powerful role of strategic networking in business success.

In her chapter, “ROI Reality Check: Track, Tweak, Repeat and Win”, Vlasta offers a clear, practical guide to turning weekly BNI activity into measurable return on investment. She breaks down her own routine—attending every meeting, giving referrals, holding 1-2-1s, bringing visitors, and dedicating time to BNI learning—and explains how consistency and accountability are key to getting results.

“After 17 years in BNI, I can confidently say this: when you consistently follow the system, track your activity, and adjust as you go, success becomes inevitable. It’s not luck,” says Vlasta.

Her insights reflect years of hands-on experience and a commitment to purposeful networking—not just for lead generation, but also for growing visibility, strengthening relationships, and driving both personal and professional development.

“I am most grateful to be asked to contribute to this book and be one of the top 20 members in BNI Australia,” she adds.

20 Secrets to Maximise Your BNI Membership is curated by Chris Mutimer (BNI Ambassador for BNI South) and Jeremy Dart (Director Consultant for Melbourne South’s Regional Leadership Team), and features a foreword by Frederick Marcoux, National Director of BNI Australia. The book brings together 20 BNI members from across the country—including Brisbane, Melbourne, Gold Coast, Western Australia, Townsville, and Cairns—each sharing personal stories, practical strategies, and lessons learned from their time in the network.

Whether you’re a new member or a seasoned networker, this book is packed with powerful, actionable advice to help you make the most of your BNI membership and elevate your business through relationship-based marketing.

Inside the Chapter: “The ROI Reality Check” by Vlasta Eriksson

In her chapter, Vlasta explores how measuring your efforts and staying consistent with BNI’s core activities can lead to predictable business growth. She highlights six behaviours that drive results:

• Consistent Attendance – Builds visibility and trust.
• Giving Referrals – Strengthens your credibility within the network.
• Bringing Visitors – Expands your network and creates fresh opportunities.
• 1-2-1 Meetings – Builds meaningful relationships that lead to real referrals.
• Investing in CEUs – Enhances your knowledge and communication skills.
• Tracking Closed Business (TYFCB) – Shows measurable ROI and reinforces trust.

Vlasta also outlines a simple weekly time commitment—about five hours—that can turn BNI into a powerful marketing engine when approached with focus and discipline. Her key message:

“If you can measure it, you can improve it. And if you stay consistent, success will follow.”