By Vlasta Eriksson

January is a recovery month.

It gives businesses space to reset after a demanding end to the year. Teams reassess priorities, review plans, and ease back into work while decision-makers return.

February is different.

February is where momentum begins.

This is the month where plans stop being theoretical and start becoming operational. Budgets are confirmed, tenders are awarded, and projects move from approved to active.

When that happens, timelines matter. Delivery matters. And resourcing matters.

Across industries, February often feels faster than expected — not because something has gone wrong, but because structure returns. Teams are back at full capacity, meetings resume with clear outcomes, and accountability re-enters the picture.

At the same time, workforce movement increases.

After the Christmas period, many people quietly reassess their roles. They consider workload, stability, progression, and balance. Most don’t make changes in January — the market is still too unsettled.

February is when certainty returns, and decisions get made.

That movement reduces availability before demand fully peaks, which is why staffing often feels tighter at this time of year.

This is particularly noticeable for businesses relying on temporary and labour hire support.

Projects often restart faster than expected. Workloads increase quickly. And suddenly, teams need to scale — not in weeks, but in days.

February has a way of exposing gaps that January can hide:

• Gaps in workforce capacity
• Gaps in team coverage
• Gaps created by unplanned leave or resignations

Waiting until urgency hits often limits options and increases pressure. Early workforce planning, especially through temporary and labour hire solutions, creates flexibility and stability when momentum builds.

Temporary staffing allows businesses to respond quickly once projects receive the green light, without overloading permanent teams or compromising delivery.

February isn’t about panic hiring.
It’s about being ready to move when work goes live.

January was recovery.
February is direction.

And for businesses entering their busiest period, having the right temporary and labour hire support in place can make all the difference.

If your business needs to scale quickly as projects go live, we can help. From temporary labour hire to permanent recruitment, our team supports businesses with flexible staffing solutions when it matters most. Visit our website or contact us to get started: Click here.