Right now getting candidates applying for positions is not that difficult as a matter of fact it could be a little overwhelming at times. Reading every CV and cover letters is very time consuming process, which needs concentration. Targeting the right candidates to apply for your vacancy lies in the quality of the advertisement.
- Where � Recruitment Agencies, Newspaper, Online or own website
- How to write an ad � Writing Style, Key word, Be Specific.
- Who do you want to attract – Keeping candidate in mind will ensure capturing the right candidate
- When do you advertise – Knowing the dynamics of the candidate when and where are the looking.
Writing style � use style that will attract the right candidate i.e. Hospitality Professional use a communication style that attract a team player with compliance attributes “Join our winning team. Do you enjoy working within a company that pride themselves on organization skill and strong health, safety and compliance procedures in place.”
Key words � Job title, Type of language, essential skills, Funky/Modern words
Be specific � location, salary, experience and achievements
Paint a picture – workplace culture, management and team style, benefits, ethic and values and at the same time understand what generation you are trying to attract.
Call to action – Capture the right candidate straight away. Need to create the “I want this Job” feeling. Dangle that carrot so you draw your ideal candidate.
Sell your company and Sell the job to the person you like to work for you.
KISS – Keep it Simple and Straight
Author: Vlasta Eriksson