Unlocking Your CV’s Full Potential: Your Prime Real Estate

by | Sep 21, 2023 | Career Help

In today’s fiercely competitive job market, your CV is your prime real estate – an asset that can either open doors to new opportunities or hinder your career progression. With over two decades of experience in recruitment, I’m continually surprised by the number of job seekers who underestimate the importance of a well-crafted CV. It’s your one and only marketing tool to capture the attention of prospective employers, so why squander this invaluable resource?

Before we delve into the dos and don’ts, let’s consider some eye-opening statistics:


  • 78% of resumes contain misleading information.
  • 21% falsely claim to hold fraudulent degrees.
  • 29% manipulate employment dates.
  • 40% exaggerate salary claims.
  • 33% provide inaccurate job descriptions.
  • 27% offer falsified references.

The crucial message to all job seekers is clear: Do not exaggerate or lie on your CV, as such actions can lead to embarrassing situations when your information is verified.

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A well-structured, well-written CV is your essential sales tool, and it plays a pivotal role in a successful job search. An effective CV not only helps prospective employers sift through your information efficiently but also conveys your skillset, qualifications, and values that align with the job and the company. Such a CV stands out, increasing the likelihood that it will land on the top of the pile and advance to the next recruitment stage.

Dos and Don’ts:


  1. Spelling and Grammar Mistakes: Ensure your CV is free of spelling and grammatical errors, as these can tarnish your professionalism, especially for positions involving administrative tasks.
  2. Font and Colour Excess: Avoid using multiple fonts and colours, unless you’re applying for a graphic designer’s role. Keep your CV clean, stylish, and clutter-free.
  3. Chronological Disorder: List your work experiences in reverse chronological order, with the most recent position first. Hiring managers are primarily interested in your recent experiences.
  4. Unnecessary Information: Refrain from crowding your CV with irrelevant details such as hobbies unless they directly complement the position. Remove any excess information that doesn’t support your application.


  1. Concise Length: Aim to keep your CV between 2-5 pages, depending on your employment history. Focus on the positions relevant to the job you’re applying for.
  2. resume 4Important Sections: Include sections for qualifications, certifications, key skills, awards, achievements, and relevant courses. Keep written references and original documentation in a portfolio for verificationduring interviews.
  3. Clarity and Conciseness: Use bullet points, minimize jargon, and limit the use of pronouns like “I” and “we.”
  4. Opening Statement: Begin your CV with an opening statement that outlines your objectives, values, aspirations, and a summary of relevant experience.
  5. Social Media Link: Consider including a link to your professional social media profile, such as LinkedIn, to facilitate background checks that employers often perform on social platforms.

In conclusion, your CV is your ticket to a successful job search. Treat it as the prime real estate it is. Maintain honesty and accuracy, spell-check rigorously, and ensure your information is presented clearly and in an organised manner. Remember to write a compelling cover letter that addresses key criteria, especially if the job requires specific qualities and values. When transitioning to a new career path, emphasize your transferable skills, values, and character.

Main Takeaways:

  • Honesty is paramount.
  • Proofread your CV for spelling and grammar.
  • Organise your information clearly.


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  1. Annette Jarrett

    Wow thanks Vlasta – great info on here…so much has changed since i last had to do a Resume..Might send you mine before i send it out to look over for any changes or suggestions?…

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